Project 03
Halde
A skincare launch built around one product and one very honest promise.
E-commerce
2025
Brand
Client
Halde
Services
Brand, Design, Framer build
Duration
2 weeks
Year
2025
The brief
Halde launched with one product and one promise. The site had to sell a single bottle without inventing ten reasons to buy it.
What I did
One page, one product, one honest promise up front. The ingredients get a plain list, the founder gets a voice, and the buy button never leaves the screen.
Result
3×
the conversion of their pre-launch page
“The site feels like us, and I can change it myself on a Sunday night.”
Lea Okafor
Co-founder, Halde
More work
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